Look, see, imagine and show
At the start of my career as designer I learned all about collecting information of an customer I could lay my hands on so I could design something that fitted the culture of the company. So at the start of an assigment I collected materials about their identity, their goals, the culture of the company etcetera. Then I filtered all the material to bring order in the pile of information. After that I started to make sketches and notes. And